Hi there! I’m Lauren.

As a communications strategist with expertise in social and digital media, I am known for combining creativity with a data-driven approach to elevate brand presence and foster community engagement.

In my most recent role, I took ownership of San Jacinto College’s social media strategy and crafted high-quality content that aligned with institutional goals. This resulted in significant growth in both followers and engagement, as well as recognition from industry organizations.

What sets me apart is my passion for continuous improvement and problem-solving. I thrive when analyzing data to identify patterns, optimize campaigns, and enhance efficiency. I’m driven by an insatiable curiosity to learn new skills, whether it's mastering a new design tool or exploring the latest trends in digital media.

As I move forward in my career, I’m seeking mid-level roles in digital marketing or social media. I'm also open to graphic design opportunities, especially those that allow me to further develop my skills in digital formats.

Here’s what I can do.

    • I have more than five years of experience with all aspects of building a brand's presence on social media — content creation, strategy, analytics, community management, crisis communications, paid advertising, branding, and more.

    • I have managed accounts on Instagram, Facebook, Threads, LinkedIn, Twitter/X, YouTube, and TikTok.

    • I am quite comfortable using social media management tools including Sprout Social and Meltwater.

    • I have two years of experience leading and mentoring a team of two social media interns who were primarily tasked with content creation.

    • I have advanced-to-expert levels of proficiency in Adobe Photoshop, InDesign, Illustrator, and Premiere Pro. I also have experience using After Effects, Audition, Bridge, Lightroom, Dreamweaver, and InCopy.

    • I’m especially passionate about typography and visual hierarchy, always striving to make sure my designs are as functional as they are aesthetically pleasing.

    • I have plenty of hands-on experience with photography and videography.

    • I have a basic knowledge of HTML and CSS for web design purposes. I'm no web developer, but I can certainly comb through lines of code to fix a broken page.

    • I'm comfortable using content management systems like Wordpress and Drupal. I've also worked with several custom CMSs developed for previous employers.

    • I am a published writer and photographer.

    • I have experience creating and managing email marketing campaigns through Constant Contact.

Portfolio

A.F. | Former Supervisor

“Lauren’s knowledge of social and digital media best practices has helped make San Jacinto College a leader in the space.”

J.C. | Former Supervisor

“One of Lauren’s strongest talents is her ability to analyze the results of social media campaigns, dissecting data to understand why specific results were achieved and what adjustments need to be made for future success.”

Learn more about me.

Education

I hold a journalism degree from the University of Texas at Austin with concentrations in photojournalism and copy editing. It may seem as though this background is irrelevant to my current field — I can assure you that the opposite is true! I’ve utilized these skills every day in my marketing career.

Years later, I recognized my need to upskill and completed a certificate in graphic design at San Jacinto College.

I believe my educational background provides me with a unique grasp on both written and visual communication.

Hobbies + Interests

  • I love animals — especially sharks! I have one cat and one dog.

  • I enjoy resin casting, sewing, baking, video games, and sculpting with polymer clay.

  • I’m obsessed with true crime documentaries and podcasts.

  • I love to travel. The number one destination on my bucket list is Japan. I often joke that I wish “good at airports” was a marketable skill because I would add it to my resume! I’m a very efficient and organized traveler.

Why “laurenlowewall.com”?

I’m getting married! I’ll be changing my name soon to Lauren Wall.

I’ve actually been involved in marketing since high school.

I would never add this to my resume after so many years, but I was an active DECA member for three years and competed in marketing events annually. During my senior year, I placed third in the state for retail merchandising and advanced to compete internationally.

Let’s work together.

laurenlowecreative@gmail.com