Social Media Portfolio
Here, you’ll find a curated selection of my work that showcases my expertise in content creation, graphic design, and digital strategy. From engaging posts to data-driven campaigns, explore how I bring brands to life through a blend of creativity, humor, and strategic planning.
All videos and carousels are linked to their native post!
Community College Month
2023 • LinkedIn, Instagram, Facebook, X
In April 2023, I revamped San Jacinto College’s social media campaign for Community College Month. My contributions included photography (employee portraits only), writing, design, and interviewing employees for direct quotes.
My new approach was to better reflect the college's values, engage both internal and external audiences, and combat negative community college stereotypes while highlighting the college's contributions to student success and community development.
Through a strategic mix of employee spotlights and themed content, the campaign aimed to spark conversation and highlight the institution's commitment to excellence.
The campaign's success surpassed expectations, with metrics exceeding all set objectives. Beyond quantitative metrics, the campaign fostered substantial dialogue, evidenced by positive feedback from participants and genuine interactions in the comments.
San Jacinto College won a 2024 Silver Excalibur Award from the Public Relations Society of America (Houston Chapter) for this campaign. The campaign was also a finalist for a 2024 Crystal Award from the American Marketing Association (Houston Chapter).
YEAR-OVER-YEAR METRICS
37 Posts +640%
90,276 Impressions +1,705.5%
5% Engagement Rate (Per Impression) +156.1%
4,531 Engagements +4,523.5%
822 Link Clicks
144 Shares + Retweets
“Name Our Raven” Video Series
2023 • Instagram Reels
I produced this video series for San Jacinto College. My contributions included initial ideation, direction, videography, and editing in Premiere Pro and After Effects. Our social media intern helped execute this project and starred in the videos.
San Jacinto College won a 2023 Silver Medallion Award from the National Council for Marketing & Public Relations (District 4) for this series.
Published during the San Jac Raven’s naming phase of the mascot selection process, these humorous short-form videos feature a student finding mysterious “raven” feathers in absurd places on campus, hinting at the new mascot’s imminent arrival.
The three videos in the series are intentionally informal — we wanted them to look and feel like user-generated content.
The main objective of this series was to encourage our students to vote on a name for our mascot in a creative way instead of just using a flyer. We wanted to grab their attention, get them to engage, raise their school spirit, and build up hype for the mascot’s big reveal.
Video 1
Video 2
Video 3
Campus Connection
2022-2024 • Instagram, TikTok, Facebook, YouTube
The Campus Connection series was a biweekly carousel post that highlighted upcoming events on campus at San Jacinto College. I created Campus Connection in an effort to reduce the number of flyers we were required to post on a regular basis, which was desirable for several reasons. This long-term project involved a lot of trial and error, but I eventually found success. Read more about the entire process in the slideshow below.
The behind-the-scenes process exemplifies one of my biggest professional strengths: I am constantly working to improve, learn, and grow. I thoroughly enjoy experimentation and analysis!
There is always something to promote at a college with five campuses and 200+ academic programs!
By the summer of 2022, the amount of flyers I needed to post had spiraled out of control. The flyers were originally created by employees to print and hang in the halls. I would usually redesign the flyers to increase visual appeal and meet brand standards before posting — a practice that would take eight hours per week, on average.
The original webpage (left) and request form (right).
A snapshot of how the requests were populated and organized in Airtable.
The notification and reminder emails that I built and sent to employees through Constant Constant.
Our first video! (Click to watch via YouTube.)
In December 2022, the governor of Texas issued an order to all state agencies banning the use of TikTok on state networks and state-issued devices. As a public college, this applied to us. San Jac's TikTok account was on permanent hiatus, which limited our ability to reach our target audience.
We tried a few different changes to our format.
This initiative drastically reduced the amount of text appearing in the college's feeds. There was still room for improvement, but we were thrilled to see more people and faces!
